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Double Standards, Hypocrisy, and the Power of Brand Names: Why the College

People want to talk about brand names...how does one establish a brand to begin with?

Is it based on winning alone? Before Saban came aboard, Alabama won just 1 national title in their last 30 years...

Is it based on social appeal? Oregon is a brand name and the 'O' on their helmet displays their number of national championships. But their association is Phil Knight and Nike...not winning or any real football prestige.

Marshall? What is our brand? Is it the 1970 tragedy? The history of being the smaller school moving upwards? Do we even have a brand?
 
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