Gillette and toxic masculinity
- Thread starter GK4Herd
- Start date
For those out of the loop, here’s an article...
https://www.usatoday.com/story/opin...masculinity-offensive-male-column/2602316002/
https://www.usatoday.com/story/opin...masculinity-offensive-male-column/2602316002/
When is Gillette (they also makes razors for the ladies) going to run ads against gold digging whores? I don't know why women get upset when I ask this - it's not like I'm implying they're all gold digging whores.
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Because Libs want us to have an asexual, raceless society, in which everyone gets to go to school for free (majoring in liberal arts) and the government taxes its citizens 80% to pay for all the free shit.
Fvck Gillette, their razors are too damn expensive and have been for years.
Fvck Gillette, their razors are too damn expensive and have been for years.
Remember when everyone laughed at me when I coined the phrase vagification of America on this forum years and years ago.
Well here we are.
Well here we are.
Who the hell even pays attention to commercials? Besides the Super Bowl.
Have you all seen that new thing where these disgusting women are not shaving their arm pit hair? Gross.
They didn't shave their pits where I was stationed in Germany years ago. I got over it pretty quick.
Oh ok, I saw some granola tree hugger showing off her armpit hair. Very disturbing.
I suppose Gillette is hoping they'll get more business with this crap the way Nike did with its Kapernick ads.
Razor blades are a commodity....and, I suppose, Gillette is seeing its sales slide due to all the new, cheaper competition like Dollar Shave Club and Harrys.
But Nike is an apparel or fashion thing - and their brand has been tied to the renegade athlete for sometime. The Kapernick thing works for them because people strap on shoes to be seen....nobody knows what razor you use and they don't really care.
Gillette needs to stop giving us lessons in social behavior and get back to selling razors.
Razor blades are a commodity....and, I suppose, Gillette is seeing its sales slide due to all the new, cheaper competition like Dollar Shave Club and Harrys.
But Nike is an apparel or fashion thing - and their brand has been tied to the renegade athlete for sometime. The Kapernick thing works for them because people strap on shoes to be seen....nobody knows what razor you use and they don't really care.
Gillette needs to stop giving us lessons in social behavior and get back to selling razors.
Sure....you say that now. But, at 19, I'm guessing your perspective was probably a little different.
When’s the last time there has been a discussion on this board about Gillette’s razors? I’d say they’ve achieved what they intended.
Our society gets so worked up over shit that ultimately doesn’t matter. Companies are starting to take advantage of this and exploit it for their benefit. Do something “controversial” and get free advertisement when Billy Joe & Sue Bob have to interject their opinion on social media.
Good points....they've generated exposure/awareness. Not sure it will improve consumer opinion and consideration....and purchase. I suppose we'll see.
I actually remember a discussion about razors on here. I think it was about one of those shave club deals.
Back to the subject. There is a segment of out population that is has condoned boys and men becoming feminine. I don't know what the deal is but it is out there. Raising sissy men is what it is.
I don’t know either. But the fact they’re doing it, shows the numbers support the decision to shift their marketing.
Dance, puppets, dance.
Who clean shaves on this board & who has a beard of any sustained length that doesn't require frequent razor use? If you clean shave, do you vote democrat?
BTW, my comments aren't targeted to the social discussion; my issue is...is this good business? Will this direction generate the desired sales. And if there's no sales target for the campaign, then why would Gillette do it? I'm sure stock holders aren't interested in advancing the woke initiative.
No, but I think it became a hip them among the feminazis recently. I guess to show hey look at us with our hair arm pits
I can understand that. I don't like to shave either. I shave maybe twice a week, and that's only because I start to itch.
Let's be honest: would you want to shave your pits?
Which would you rather have? Company A that has absolutely no brand recognition with $1 million in sales or Company B that has huge brand name recognition with $1 million in sales?
Now, you could argue that Company A has greater potential due to having the same sales with no name, meaning they have far more growth potential, but most people would rather have the branding to go along with the sales.
On top of that, some companies actually do care about doing the ethical thing regardless if it earns them a dollar or not.
This was posted without commentary. I was channeling my inner wvkeeper. Nice shot though.
I was stationed in Germany for 2 years, 69-71, and you had to adjust to hairy armpits and legs. I agree with you Chevy!
Harrys and dollarshave club have used innovative distribution and marketing to steal Gillette customers. They sell product value. Gillette has opted to preach social values.
Brand Recognition isn't an issue for a brand like Gillette. Consumers know Gillette sells razors.
The campaign targets a younger demographic. Would guess share loss is primarily in that demo. Assume marketing folks believe they'll get more younger consumers than they may lose with older consumers. After all, the ad labels the older generation of males as bad guys. However, there's lots of ways this could go down. Perhaps old guys are more brand loyal....will continue to buy.
Also, could this be interpreted as "snowflake" vs "non-snowflake"? That's a bit polarizing as well.
It will be interesting to see how this washes out - it's a gutsy move. However, Mr. Hammond is right - we're talking about it which must be a big part of the campaign's objective. From that perspective, it's been a huge hit.
I hate the modern world. I just want to buy a razor and shave. I don't need to hear about social injustices or value. It is a razor not a sermon or deep thought life altering decision.
Bring back Old Spice and Brut 33 !!!! Stetson and Old English Leather.
A time when men were men and women were eloquent and could bake a cake.
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