Alot of those AAC schools - Houston, UCF and ECU to name the more extreme examples - have been pouring money into their programs hand-over-fist trying to get on the P5 Mothership, but that b---h ain't landing. Hell, Tulsa went $110 million into debt trying to puff up their program, and they still have about 10,000 fans.
I'm critical of what Marshall has done over the last twenty years, with regard to grossly inflating the athletic budget while remaining essentially stuck in neutral, but these are some examples worse than us. At some point, the world of college athletics needs to be broken down into "For Profit" and "For Fun." There are a lot of P5 schools that would fit in that second category, and all of G5 should admit that's where they are as well.
Dial it back, and for the love of god stop using the term "arms race." This isn't war, this isn't actually important.