likely.
a bunch of the guys i play cards with have a league and one of them owns a bar/restaurant. they give the loser the choice of paying everybody's fee the following year or doing something stupid like the above. last year, the bar owner lost and had to drink a concoction made from one ingredient each of the others got to add which incuded everything from booze to condiments. this year, they're renting a billboard with the loser on it wearing a tutu and the caption "I suck at fantasy football".