Being an OC or DC is far from just a “notch under being a head coach.” They are completely different skillsets. A person can be great at one of those and awful at the other. Look at some of our peer institutions who hired some of the hottest coordinators in college to be a head coach and look at the failure rate.
Wanting only somebody with HC experience, and only at the FBS/FCS levels at that, is shortsighted. There have been far too many first-time head coaches that were successful out of the gate. Our peer institutions have had recent success plucking guys from lower levels. Marshall doesn’t have the budget to be that selective to close off so many quality candidates nor should they.
There are plenty of quality candidates that Marshall would have a shot at getting even with a $900k salary. But there’s always a risk. The HC could be good at many of the job requirements, but one bad coordinator hire could ruin all of the good.
Everything being mentioned in this thread is what every single peer school of Marshall’s already does. And how does that work out for them? Some succeed but most have average results or are outright failures. So why continue doing what the majority of our peer institutions do that ends up failing the majority of the time?
If you want to be different from their results, you have to do things differently.
What isn’t as risky? Finding ways to intelligently mitigate those risks. How do you do that?
1) Find somebody who loves and wants to be at Marshall. That won’t be most outsiders.
2) Find somebody who has led programs before. And that doesn’t have to be football programs. Leading large organizations, regardless of the industry, requires the same skillset. If you have done it multiple times before in different organizations, you can replicate it with a college football program. But what about the intricacies of college football- the scheduling, the relationships to be able to recruit coaches, game strategy, etc.? Some random company bigwig won’t be able to do those things. Well, find somebody who knows the game . . . perhaps somebody who has spent time coaching at the collegiate level.
Want to know who used that strategy? Coastal Carolina. How’d that work out for Coastal? They hired a head coach who had been out of coaching for 30+ years and whose highest level coaching was in the Ivy League as an assistant. But what did he have? The leadership skillset to know how to build an organization and then hand it off to the next groomed head coach. He quickly turned what had been a very average FCS program for the previous few years into a top 5 power at the FCS level and then just as quickly had similar success at the G5 level.
3) Upon finding that candidate, he will have already succeeded financially. That, plus his love of Marshall, will allow Marshall to get him for $200k - $300k. What does that do? It allows the remaining budget set aside for the HC ($600k - $700k) to be split between coordinators. Now, instead of paying coordinators $175k, Marshall is able to pay each of them $500k+. Marshall could then hand-select the best coordinators in G5 or some of the best position coaches with coordinator potential from the top power schools. Want to stack just one stud coordinator? Keep a DC at the regular salary and give the $600k - $700k head coach savings plus the regular OC budgeted salary to just the OC. Now, you have an $850k+ budget to get an OC. For reference, Phil Longo makes $900k at UNC. Think he’d take a step down for two years to Marshall with the promise of the HC role after this HC gets Marshall back on track in two years? Possibly. If not, you have $850k+ to find yourself an absolute stud OC. That greatly mitigates the risk.