ADVERTISEMENT

NIL

NIL is as much about promoting products, services and small businesses as Mops for Props was about keeping the floor of Chapman Printing clean.

This is all about pay-for-play recruiting, allowing local boosters to pay players directly for their commitments. It won't mean much for Marshall, since we get the rest of the rest of the rest of the best, but shit's about to become the wild west all over, especially when these kids realize they can make schools arrange for donor advances while they're still in high school.
 
Will Ulmer was just on statewide talk line speaking of NIL and said he is excited to be able to perform when possible.
 
"I originally planned to just enter into deals with a few players and then it hit me that there is a way bigger play here. With the right contacts, effort and financial commitment, we can reach every player and get this city firmly behind this team where it should be. We can BRING BACK THE U."
 

Have to love the last line:

"That sounds like capitalism to me. "

Wait till Ohio St. starts offering 20k per year. Let's see their attitude then.

In all seriousness, this is not what NIL was about. I'm not sure the "Highest Bidder" model will last for long before it's shot down.
 
  • Like
Reactions: Elkview
Have to love the last line:

"That sounds like capitalism to me. "

Wait till Ohio St. starts offering 20k per year. Let's see their attitude then.

In all seriousness, this is not what NIL was about. I'm not sure the "Highest Bidder" model will last for long before it's shot down.
NIL along with the transfer portal is truly free agency for college athletes.
 
Perhaps the biggest surprise is that some of the biggest deals didn’t come from the highest-revenue sports. Twin sisters Hanna and Haley Cavinder of the Fresno State women’s basketball team became spokeswomen for Boost Mobile and have a billboard in Times Square. The twins have more than 3.3 million followers on their joint TikTok account. Nebraska volleyball player Lexi Sun is partnering with volleyball apparel company, REN Athletics, to design her own crew neck sweatshirt as part of her own athletic line with the company. Sun, who has more than 75,000 followers on Instagram, has heard from several companies about other opportunities. LSU gymnast Olivia Dunne, the most-followed college athlete on Instagram and TikTok, with more than five million followers, is expected to land a megadeal.

th

Hanna and Haley Cavinder, who play for the Fresno State women's basketball team, became spokeswomen for Six Star Pro Nutrition.


 
Perhaps the biggest surprise is that some of the biggest deals didn’t come from the highest-revenue sports. Twin sisters Hanna and Haley Cavinder of the Fresno State women’s basketball team became spokeswomen for Boost Mobile and have a billboard in Times Square. The twins have more than 3.3 million followers on their joint TikTok account. Nebraska volleyball player Lexi Sun is partnering with volleyball apparel company, REN Athletics, to design her own crew neck sweatshirt as part of her own athletic line with the company. Sun, who has more than 75,000 followers on Instagram, has heard from several companies about other opportunities. LSU gymnast Olivia Dunne, the most-followed college athlete on Instagram and TikTok, with more than five million followers, is expected to land a megadeal.

th

Hanna and Haley Cavinder, who play for the Fresno State women's basketball team, became spokeswomen for Six Star Pro Nutrition.



Makes sense. Market yourself in the best way possible, gain a huge following, and get a good deal.
Kayla Simmons was the hottest NCAA athlete at one point, I couldn't imagine some of the deals she'd have gotten or if Randy Moss' son had been at LSU sooner (or his daughter at MU for that matter).
 
  • Like
Reactions: BleedsGreen33
Makes sense. Market yourself in the best way possible, gain a huge following, and get a good deal.
Kayla Simmons was the hottest NCAA athlete at one point, I couldn't imagine some of the deals she'd have gotten or if Randy Moss' son had been at LSU sooner (or his daughter at MU for that matter).
I’m betting on NIL’s kind of leveling off in a year or two. Some company is bound to get burned when one of these athletes gets arrested, doesn’t make grades, gets beat out, etc. Let’s face it, very few people go pro in ANY sport, what’s the marketing potential on a former athlete that’s now a high school gym teacher(unless it’s Kenny f’ing Powers)? A lot of pro athletes don’t have deals.
 
Perhaps the biggest surprise is that some of the biggest deals didn’t come from the highest-revenue sports. Twin sisters Hanna and Haley Cavinder of the Fresno State women’s basketball team became spokeswomen for Boost Mobile and have a billboard in Times Square. The twins have more than 3.3 million followers on their joint TikTok account. Nebraska volleyball player Lexi Sun is partnering with volleyball apparel company, REN Athletics, to design her own crew neck sweatshirt as part of her own athletic line with the company. Sun, who has more than 75,000 followers on Instagram, has heard from several companies about other opportunities. LSU gymnast Olivia Dunne, the most-followed college athlete on Instagram and TikTok, with more than five million followers, is expected to land a megadeal.

th

Hanna and Haley Cavinder, who play for the Fresno State women's basketball team, became spokeswomen for Six Star Pro Nutrition.




Now, this has potential!

Wonder if cheerleaders can get involved? I'm sure VS needs a few extra models.
 
  • Like
Reactions: BleedsGreen33
Now, this has potential!

Wonder if cheerleaders can get involved? I'm sure VS needs a few extra models.
This is where the most money is going to be made. Some of these girls have huge followings. The question is how far are some of them going to go and what's the line where the university cuts them because their choice doesn't reflect the image of the university.
 
Ya, Right!

Like any NCAA Cheer Squad is going to let their members "whore" themselves off to commercialization or media.
I guarantee there will be some blowback from the schools, and there is #MeToo, who will be there to step in.

Then it's sitting back and watch this whole NIL experiment implode.
 
Last edited:
In all seriousness, this is not what NIL was about. I'm not sure the "Highest Bidder" model will last for long before it's shot down.
This is exactly what NIL has always been about. The system of having donors pay your recruits to become players has been the format of college athletics for years, only now they do it in the open. That transparency means it will be easier for kids to leverage schools against each other to maximize their income.

Some schools are going to have none of these donors, and will make do with a steady diet of 2-stars and unrated prospects. Some schools are going to have a couple of them (like Marshall), and might be able to outbid a similarly-leveraged school every now and again for a decent player, but are otherwise no longer in the game (if they ever were).

The big schools, with the big alumni bases, are going headlong into a bidding war. Like the guy at Miami who is sponsoring $6,000 for every scholarship football player, each additional donor who joins his effort raises the average salary of a Miami University player. Say there are 20 such boosters in South Beach (Uncle Luther!), playing ball in Miami will mean a $120,000 annual salary. What do you think Ohio State is going to come up with? And then USC? Notre Dame? Hell, SMU will be P5 within five years, mark my words.

The reason this money is coming in the form of sponsorships is because they don't require the athlete to provide any tangible good or service. Saying "I like your Roofing Service" over the phone satisfies the legal requirement of an endorsement deal. There is no way to audit it, no way to track it, its just the free flow of money from rich alumni to prospects. Trust me, this ain't ever going away!

God bless America!
 
  • Like
Reactions: The Real SamC
This is exactly what NIL has always been about. The system of having donors pay your recruits to become players has been the format of college athletics for years, only now they do it in the open. That transparency means it will be easier for kids to leverage schools against each other to maximize their income.

Some schools are going to have none of these donors, and will make do with a steady diet of 2-stars and unrated prospects. Some schools are going to have a couple of them (like Marshall), and might be able to outbid a similarly-leveraged school every now and again for a decent player, but are otherwise no longer in the game (if they ever were).

The big schools, with the big alumni bases, are going headlong into a bidding war. Like the guy at Miami who is sponsoring $6,000 for every scholarship football player, each additional donor who joins his effort raises the average salary of a Miami University player. Say there are 20 such boosters in South Beach (Uncle Luther!), playing ball in Miami will mean a $120,000 annual salary. What do you think Ohio State is going to come up with? And then USC? Notre Dame? Hell, SMU will be P5 within five years, mark my words.

The reason this money is coming in the form of sponsorships is because they don't require the athlete to provide any tangible good or service. Saying "I like your Roofing Service" over the phone satisfies the legal requirement of an endorsement deal. There is no way to audit it, no way to track it, its just the free flow of money from rich alumni to prospects. Trust me, this ain't ever going away!

God bless America!
This makes one wonder if there’s a need for a compliance department now.
 
  • Like
Reactions: herdalicious
I realize I am a prude, but I hadn't even thought of the women's side of this in regards to advertising.

The feminists and soyboys are going to riot.
 
I’m betting on NIL’s kind of leveling off in a year or two. Some company is bound to get burned when one of these athletes gets arrested, doesn’t make grades, gets beat out, etc. Let’s face it, very few people go pro in ANY sport, what’s the marketing potential on a former athlete that’s now a high school gym teacher(unless it’s Kenny f’ing Powers)? A lot of pro athletes don’t have deals.
Lots has to do with social media presence I'm sure. The example of the twin sisters, whom I imagine probably won't go pro, but still have a marketability of their image, their IG follow count would indicate people do know who they are outside of basketball.
Its like Anna Kournikova, not the best tennis player out there, not even close. But she was damn good looking and drew crowds just because of her looks. When she'd be eliminated from a tournament, interest took a dip. I think businesses are going to look at the marketability of college athletes, regardless of skill.
 
Lots has to do with social media presence I'm sure. The example of the twin sisters, whom I imagine probably won't go pro, but still have a marketability of their image, their IG follow count would indicate people do know who they are outside of basketball.
Its like Anna Kournikova, not the best tennis player out there, not even close. But she was damn good looking and drew crowds just because of her looks. When she'd be eliminated from a tournament, interest took a dip. I think businesses are going to look at the marketability of college athletes, regardless of skill.
I want this thing to take a crazy turn and for UNLV to let all of their players go and for a casino to step in and sponsor every single transfer they go out and get. I want things to get real shady, real fast…cause that’s where it’s heading and no use to sugarcoat it now.
 
This is where the most money is going to be made. Some of these girls have huge followings. The question is how far are some of them going to go and what's the line where the university cuts them because their choice doesn't reflect the image of the university.
By spreading their morals?
 
  • Haha
Reactions: BleedsGreen33
ADVERTISEMENT