ADVERTISEMENT

Alleged Television Deal Between C-USA and the NFL Network

From Ashes To Glory 2

Green Buffalo
Apr 25, 2015
451
228
43
Conference USA, NFL Network Agree to Four-Year Broadcast Deal


Conference USA and NFL Network announce a new four-year deal. Ten C-USA football games will be broadcast on the NFL Network with one game each week on Saturday afternoon for four seasons, beginning in 2019.

 — @BarrettSallee


 
  • Like
Reactions: herd66
They conveniently leave out monetary stuff. Exposure is great but is this kinda part of CBS throwing some games over to the NFL to open up time slots for non CUSA games. Lots of questions here.
 
Last edited:
I am assuming the CBS sports games is a different contract, and if so, I call it a win. I am still interested to see if we are getting paid or if this is free content for NFLN
 
C-USA schools made $241,201 for all their televised football and basketball games in 2018. This amounted to approximately 0.9% of Marshall's total athletic budget for that year.

When I finally find that oil well on my property, the first thing I'm going to do is march into Old Main and demand to speak to Mike Hamrick. After a twenty minute argument about how Mike Hamrick's office is in another building, I'll leave (but not before taking a whole handful of mints from a nearby tray). I'll stomp across campus, bust through the doors of the Shewey Building and waltz right into his office, where he will be absent, and I will leave a stack of $100 bills totaling $250,000, with a terse, orange post-it note on top that says, "NO MORE TV TIMEOUTS."
 
In comes Sam in 3...2...1...

Yep.

With SPECIFIC DETAILS, please post EXACTLY what TV deal you would achieve, and EXPLAIN how you would achieve it in the current market situation.

If you cannot, you need to STFU.

This is a great deal. Win-win. For CUSA, we are in business with the NATIONAL FOOTBALL LEAGUE. Heard of them? And we get exposure on a major channel that is in 72 Million TV homes (62% of all homes). On a channel that any sports fan has heard of and knows. For NFLN, it is coming up on its renewal time, and, having transferred most of its Thursday Night content to Fox, is finding many systems not wanting to renew for four exclusive games and demanding more content. This is more content and will keep NFLN on your system.

Now what is the money? We will find out in due course. What is the priority between this and the CBSSN and the Stadium deals (we know that ESPN+ picks last) ? We will find out in due course, and, we now know why CUSA has not yet officially announced its full TV package, which was waiting on this deal.

Some people want it to be 1990, with dshoe, financed by a few local car lots, tossing up a I-AA game on channel 3 and then selling (or giving, or paying for airtime on) whatever regional sports networks did not have baseball that day. Those days are GONE. The system does not work that way anymore. The business is far more complex and corporate now. And we are I-A and I-A means the conference owns your rights and you do not freeboot handshake small time deals.

And, in another thread, I posted the other 4 G5 deals. Please tell me who is doing all that better than we are.

Win.
 
For real:
And we get exposure on a major channel that is in 72 Million TV homes (62% of all homes).

There's a difference between availability and exposure. Tuning into a channel that is literally called "The Professional Football Network" and seeing lower-tier college play probably hits the average viewer with the same impact as a Bobby Flay Spice Grinder infomercial on the Hallmark Channel.

As soon as they realize Melissa Gilbert isn't in it? Click.
 
People on here a few months ago, "Man, why can't CUSA be on a real TV network or get some real affiliation? Not this Facebook crap?!"

This article gets posted talking about a mukti game package with the NFL Network,
"Well, people aren't gonna want to see CUSA football anyway."

Seriously, MU could be broadcast on 100 channels and some would be upset there weren't more.
 
For real:


There's a difference between availability and exposure. Tuning into a channel that is literally called "The Professional Football Network" and seeing lower-tier college play probably hits the average viewer with the same impact as a Bobby Flay Spice Grinder infomercial on the Hallmark Channel.

As soon as they realize Melissa Gilbert isn't in it? Click.

Sorry, I missed your SPECIFIC DETAILS of EXACTLY what TV deal you would achieve.

But I get it. MU sports is NOT FOR YOU. It is not big enough. Wal-Mart fandom of WVU, OSU, UK, or whoever you wish awaits.

People on here a few months ago, "Man, why can't CUSA be on a real TV network or get some real affiliation? Not this Facebook crap?!"

This article gets posted talking about a mukti game package with the NFL Network,
"Well, people aren't gonna want to see CUSA football anyway."

Seriously, MU could be broadcast on 100 channels and some would be upset there weren't more.

Exactly. CUSA goes out, and out of the blue, achieves a game of the week deal with a major sports channel, owned by the largest entity in American sports, and people call it "alleged" and piss and moan about it. Its the NFL Network, and we are college. Umm, yeah. And TNT is an old movie channel, and shows the NBA. NBA doing OK? Most people, unlike some of the above posters apparently, don't sit with the remote in their hand and dumbly wonder what that button marked "GUIDE" does?

Marshall football is just not for these people. Nothing that ever happens will ever be good enough for them, they expect to win every game, for that game to be on ESPN Mothership, and do not consider winning that game to be an accomplishment.

They need to move on. MU football is not for them. They need to find other things to do. Wal-Mart is open every day. Dark blue and chicken yellow awaits.
 
Sorry, I missed your SPECIFIC DETAILS of EXACTLY what TV deal you would achieve.

I've posted them a few times: drop the modern model of sports broadcasting (2:00 commercial break during every stoppage in play) and switch to live reads and chyrons, with :30 ads running in pregame, between quarters, halftime and after the final whistle. Treat the live experience as the primary experience, and focus on making gamedays as enjoyable as possible for folks who buy tickets to C-USA events. Hell, I'll even make the presentation to Cabell-Huntington Hospital that explains why having 500 ads in a three hour broadcast doesn't move the needle anymore than 3.

C-USA broadcasts are bare bones as is - feeds drop out, commentary is butt-awful, down-and-distance doesn't always update, plays get missed during replays, etc. - so its not like we have far to fall in the presentation department if we lose these "national broadcast partners."
 
I've posted them a few times: drop the modern model of sports broadcasting (2:00 commercial break during every stoppage in play) and switch to live reads and chyrons, with :30 ads running in pregame, between quarters, halftime and after the final whistle. Treat the live experience as the primary experience, and focus on making gamedays as enjoyable as possible for folks who buy tickets to C-USA events. Hell, I'll even make the presentation to Cabell-Huntington Hospital that explains why having 500 ads in a three hour broadcast doesn't move the needle anymore than 3.

C-USA broadcasts are bare bones as is - feeds drop out, commentary is butt-awful, down-and-distance doesn't always update, plays get missed during replays, etc. - so its not like we have far to fall in the presentation department if we lose these "national broadcast partners."

So, to sum up, you know nothing whatsoever about how broadcasting works, and are that old guy who cannot stand that bad bad man in the red jacket who won't let the game go on.

YOU, sir, are not going to reinvent the TV sports model in Huntington, West Virginia.

So, you plan is:

No plan.

Finding out I'll need to subscribe to the NFL network for 1-2 games a year = winning the lottery

Umm, you do realize it is included in the basic package already?
 
And, in another thread, I posted the other 4 G5 deals. Please tell me who is doing all that better than we are.

Win.

What you requested was previously posted by somebody whom you have blocked which is your go-to defense when a person repeatedly proves your numerous comments wrong.

Almost all of the other G5 deals are better than C-USA's. It was easy to see when compared next to each other.
 
  • Like
Reactions: W-S HerdFan
I've posted them a few times: drop the modern model of sports broadcasting (2:00 commercial break during every stoppage in play) and switch to live reads and chyrons, with :30 ads running in pregame, between quarters, halftime and after the final whistle. Treat the live experience as the primary experience, and focus on making gamedays as enjoyable as possible for folks who buy tickets to C-USA events. Hell, I'll even make the presentation to Cabell-Huntington Hospital that explains why having 500 ads in a three hour broadcast doesn't move the needle anymore than 3.

C-USA broadcasts are bare bones as is - feeds drop out, commentary is butt-awful, down-and-distance doesn't always update, plays get missed during replays, etc. - so its not like we have far to fall in the presentation department if we lose these "national broadcast partners."

So you want us to cut advertising in favor of the game atmosphere itself because advertising during said game slows it down?

By 'dropping the modern model of sports broadcasting' ?
So you want us to essentially NOT do what everyone else in America does to make revenue during football games?
Given the dead space during timeouts that one would need to fill, what do you suggest?

Remember, you're already dealing with a fanbase composed of;

Everyone born before 1970 hates rap music.
Everyone complains about the band.
Everyone complains the team sucks 6 plays into the season and swear up and down they'll never attend another game again unless we hire Bob Pruett as AD, Pennington as HC, Byron Leftwich leaves the NFL to be the QB/OC and Randy Moss is our WR coach.
If there is even the slightest HINT of any raise in ticket prices, people complain the games are too expensive and are ready to throw in the towel.
Everyone who doesn't go to the games is illiterate and borderline brain dead because they don't seem to know how a REMOTE or GOOGLE works when it comes to finding MU games.

Here's a question...

Do you want MU to continue to live in the identity of "The Little Engine That Could" or do you want it to be the goddamn Bullet train that wrecks everything in its path and tells the rest of the trains "Get out of my way" because its just easier to ram through things than stop since said train is so damn powerful?
Frankly, MU does have what it takes to be the dominant train and now you are being critical of that.
The whole "Gameday Experience/Atmosphere" element in college football, is dead...its all dead and has been dead for years.
Texas has that Godzillatron and it annoyed fans with the advertising being shown between plays...well that keeps their already insane ticket prices, down.
They chanted, "We won't buy that!"
Thats also a fanbase far more rabid than MU or any fanbase in WV could ever hope or dream to be.
This is the kind of stuff that MU needs to have happening to become that...money. Its all about money and the sooner you accept that, the easier and more rational your reality will be.

But ok...lets cut the revenue generating opportunity when plays are reviewed or between plays in general, lets allow the prices for everything to increase because we aren't generating enough money...we'll be a nice model for marketing firms across the world to see and learn...what NOT to do.
 
Seems great for us out of town fans. Every wing/sports restaurant and bar in America has one or more TVs on the NFLN daily. Plus look at the additional eyes in those places getting some exposure to Herd football.
Win/win
Keep in mind, they do not necessarily have to even have to carry any Marshall games. One would think, however with a 10 game slate Marshall would get 1 or so.
 
What you requested was previously posted by somebody whom you have blocked which is your go-to defense when a person repeatedly proves your numerous comments wrong.

Almost all of the other G5 deals are better than C-USA's. It was easy to see when compared next to each other.

In their looks, they are much better.
But also they are unstable in many ways as well.
Too much control over when and where games are shown is given to the networks. While thats not such a bad thing, it does affect schools that would benefit from more specific set ups.
The whole idea for this is merely control.
Pay lesser conferences lesser money, just enough to keep them from going elsewhere, but less to actually make a real difference in athletic budgets or moving any sort of needle.
 
True will they release a pre-season schedule or will they wait for week to week announcements?

Good question. I guess we will find out soon enough.
Whats good is that the NFL can fully associate with the teams playing as well. They don't need to compete with the NCAA since their games are on Sundays.
So I can see some good efforts for marketing and advertising each week for an upcoming MU vs. FIU matchup (as an example).
By association alone, with a league that owns a day of the week, I'm optimistic Marshall and CUSA bring much more positive attention to themselves.
 
Any exposure is good exposure. But I doubt any money comes from it. If that were the case, they'd have picked up a P5 league for increased viewership.
 
So you want us to essentially NOT do what everyone else in America does to make revenue during football games?

Well....yeah. I'm advancing the notion that in the shallow end of D-I, where no one is watching the broadcasts outside of the small, marginal fanbases of the teams involved, simply "doing what everyone else is doing" doesn't always make sense.

But I get it, imitation is sort of our thing. Our football team comes out of the tunnel every home game and slaps Michigan's banner. Tell me that makes sense.
 
Do you want MU to continue to live in the identity of "The Little Engine That Could" or do you want it to be the goddamn Bullet train that wrecks everything in its path and tells the rest of the trains "Get out of my way" because its just easier to ram through things than stop since said train is so damn powerful?

I've been following Marshall athletics for a few decades, and let me tell you - thinking like this is just gonna hurt your heart, man.
 
  • Like
Reactions: W-S HerdFan
CUSA goes out, and out of the blue, achieves a game of the week deal with a major sports channel, owned by the largest entity in American sports, and people call it "alleged" and piss and moan about it.

The reason why the title of this thread had the word "alleged" in it, was because at the time the only thing I could find was a tweet from a CBS Sports writer (which in turn ended up on a news aggregator) on the issue.
 
  • Like
Reactions: C.K. Ocsevol-Evad
Well....yeah. I'm advancing the notion that in the shallow end of D-I, where no one is watching the broadcasts outside of the small, marginal fanbases of the teams involved, simply "doing what everyone else is doing" doesn't always make sense.

But I get it, imitation is sort of our thing. Our football team comes out of the tunnel every home game and slaps Michigan's banner. Tell me that makes sense.


How've you been doing?
Last I heard you had a stroke. Hope you're doing better.
Hows Calipari been?
 
Any exposure is good exposure. But I doubt any money comes from it. If that were the case, they'd have picked up a P5 league for increased viewership.

But...but...but...what about everyone claiming 'exposure is what matters!' ???
Some crapped on the MAC getting no Saturday games one year but 'the exposure is what matters!'
 
Our league needs to stop playing boring football. There are just a lot of teams in our league that simply are not eye-catching or attention-holding when you come across them on TV.
 
  • Like
Reactions: Herdmeister
If that were the case, they'd have picked up a P5 league for increased viewership.

ACC: Rights are next up for bid in 2037.
Big 2, Little 8: Rights are next up for bid in 2025. Individual Texas deal up in 2035, Individual Oklahoma deal up in 2020.
Big 10: Rights are next up for bid in 2032.
Notre Dame: Rights are next up for bid in 2025.
Pac 12: Rights are next up for bid in 2024.
SEC: Disney deal next up for bid in 2034; CBS deal in 2024.

However, three of the G5 deals are up in the next 2 seasons. I expect NFLN to be in the mix for all of these. CUSA's great leadership has us ahead of the game, in business with the most important sports organization before everyone else. Also, in basketball, in business with Jerry Jones. Leadership.

Win.
 
ACC: Rights are next up for bid in 2037.
Big 2, Little 8: Rights are next up for bid in 2025. Individual Texas deal up in 2035, Individual Oklahoma deal up in 2020.
Big 10: Rights are next up for bid in 2032.
Notre Dame: Rights are next up for bid in 2025.
Pac 12: Rights are next up for bid in 2024.
SEC: Disney deal next up for bid in 2034; CBS deal in 2024.

However, three of the G5 deals are up in the next 2 seasons. I expect NFLN to be in the mix for all of these. CUSA's great leadership has us ahead of the game, in business with the most important sports organization before everyone else. Also, in basketball, in business with Jerry Jones. Leadership.

Win.

I agree...

EXCEPT the leadership.
Judy has done nothing for the conference. Regardless of whatever real power she has, she's kept her mouth shut and just been a "yes" person for the few Texas schools who actually believe they are relevant (they aren't, they just say "Texas" and expect people to "oooh" and "aaah").

I'd have more respect for someone who at least made their opinions known that we're being shafted and encourage growth and leadership for the schools. Even flat out tell them, "do better, you suck."
Instead she says, "Well, we'll wait and see..."
Absolutely zero proactive stances...thats something that nobody can afford in the G5.
 
And today's Sports Business Journal reports that the NFLN is not done. The MWC, which has the most convoluted rights package of all the conferences, is sitting down with NFLN for its next package, which would start with the 21 season, and, in fact, wants to "sub-license" (buy from other networks) games as soon as 20.

CUSA, in the lead, signing with the NFLN, your new home for Group of Five football.

As to Texas, yeah, I get that. UTEP, which is closer to Los Angeles than it is to the TX-Louisiana line, belongs in the MWC. Rice hasn't mattered since it got kicked to the curb in the Big 8 - SWC merger, and even before that was just a way for Houston area alumni of the other schools to see their team play. And the other two just sit in the deep dark shadow of Texas A&M and Texas, and the pros. Sometimes we forget how lucky we are to be in a state with no pro sports and a single P5 team of no national relevance. But what do we do? The conference arangements are set until the P5 TV contracts start to expire and set off the next realignment.
 
ADVERTISEMENT
ADVERTISEMENT