I do think tickets are too high
Too high? What should we charge then? Seriously and be able to field a successful program. Single game ticket prices are as follows:
Sections 103, 130, and 128 are $25
Sections 102-107, 113, 120, 122, 124 are $35
Sections 109 and 111 are $40
Sections 108, 110, 112, 114, 116, and 118 are $100
If $25 and $35 for game tickets is too expensive then maybe we need to drop down to FCS or D-II. I mean seriously. I only pay $400 and change for two season tickets with seat backs. That is pretty cheap considering other places in the country with a quality team. The eerdiots up north charge $70-$145 for their tickets and they draw 3x as many from the same population.
The problem isn't ticket prices. It's that Marshall football does not have a presence in this state and really doesn't draw in the t-shirt fan. That's the sad truth. It's why you have such a hard time finding Herd gear outside of Huntington. It's even difficult to find at the Barboursville Mall. However eerdiot gear is at every pharmacy, mall, gas station, etc all over the state.
The sad truth is Marshall Football tickets could be free and the stadium still wouldn't be full. It's aggravating, but it's the truth. For years we clowned on MAC schools for their canned food drive ticket exchange programs and we can't fill our stadium.