He could be the world's most popular man, and it doesn't mean that his/his wife's actions aren't tone-deaf. The guy lives in one of the poorest, least educated, unhealthiest, fattest, most depressed, most addicted, etc. states in the country. As a person whose income and housing are provided by tax payers in one of the poorest, least educated, unhealthiest, fattest, most depressed, most addicted, etc. states, it is incredibly tone-deaf to make repeated posts on social media boasting about each of your luxury properties in numerous other states.
It's why you don't see FBS head coaches rolling around campus in their $400k Rolls Royce even though many of them could afford it without a care in the world.
Except for the large number of Marshall students who protested against his hiring, the Marshall student newspaper who opposed it, the hundreds of thousands of poor tax payers who were scammed defrauded victims to his unethical business practices that cost them money. Other than all of them, he is basically Mother Teresa rolling around Huntington.
But hey, he isn't the first recent president to take advantage of and earn his money off of the weakest and poorest among us.