Assume we will start seeing more and more of this
The University of Kentucky has officially turned its athletic department into a nonprofit LLC named Champions Blue—a first-of-its-kind move approved by the school’s Board of Trustees, per public filing with the Kentucky Secretary of State, dated April 17, 2025.
From now on, UK Athletics will operate as a public-private partnership, separate from the university, with its own governing board.
Why? With athlete revenue sharing on the horizon, Kentucky expects costs to rise by $50M+ per year. This new model gives them flexibility to raise money, sign business deals, and shield the academic side from financial stress.
University of Kentucky, ahead of House settlement, approves board to help navigate change
The University of Kentucky's athletics committee approved the creation of a new board Thursday to help the school adapt to changes in college sports.
www.courier-journal.com
The University of Kentucky has officially turned its athletic department into a nonprofit LLC named Champions Blue—a first-of-its-kind move approved by the school’s Board of Trustees, per public filing with the Kentucky Secretary of State, dated April 17, 2025.
From now on, UK Athletics will operate as a public-private partnership, separate from the university, with its own governing board.
Why? With athlete revenue sharing on the horizon, Kentucky expects costs to rise by $50M+ per year. This new model gives them flexibility to raise money, sign business deals, and shield the academic side from financial stress.
