Scratch off the “tickets are too expensive” excuse from the list.
Last edited:
Well get rid of another lame excuse
- Thread starter Aaron Perkins
- Start date
You have the link above. It’s your program too. Forward the link to wsaz and call it a day.
So we shouldn't expect those employed by Marshall to do their jobs? Sounds like an easy gig. Where can I apply?
Sounds like ticket sales for homecoming aren’t good
Showing up with 3, maybe 4. Have I done enough to be considered a super fan perkins?
Haven’t been that good for years.
Folks have moaning and bitching that tickets need to have a cheap ticket promo…..CHECK
The old "They should just do their jobs" argument, I am sure you are a joy to work with.
Well if people would just do their jobs, then I wouldn't have to keep telling them to!
Well, how unreasonable is it to expect the marketing folks to build relationships with media partners to help promote special offers?
If it were my job I would have the email address for a contact at every news source and just send it to them. How hard is that?
I am as matter of fact. I know, it's the era of quiet quitting, that's not my job, or accountability. Got it!
Yeah, it's tough for the AD to send an email with graphics to the local media asking them to include this. Incredibly tedious and strenuous work I know.
I did share the announcement on social media, have three families getting tix as a result. There's that.
Last edited:
It is literally their job to promote things like this.
While Perkins' rah rah BS is nauseating... There is really no reason not to have a good crowd this Saturday.
We are playing the best conference team on our home schedule
Tickets are cheap (because we apparently are having trouble selling them)
It's homecoming (so the frats and sororities should be there)
The weather looks perfect (68 and sunny during the day, low 60s at game time)
We are playing the best conference team on our home schedule
Tickets are cheap (because we apparently are having trouble selling them)
It's homecoming (so the frats and sororities should be there)
The weather looks perfect (68 and sunny during the day, low 60s at game time)
I know. One of these days, Iearn to go with the flow.
This is a great promotion. But what is the % of audience being hit with a tweet from MU ticket office? I just shared on my FB page. We have season tickets, but frankly I would not known about this if I hadn't seen on this board. So I question how many others will......And if the promo fails, well, MU can say they offered....without promotion.
looks like nearly 66,000 people follow herd football on twitter
like 9 people on the planet still watch commercials on tv and there are only around 6 people in Huntington that listen to local radio
so I would say by getting it out there on social media platforms, for free, and having a portion of 66,000 people share it
that would seem to be a good avenue
just my opinion
You make good points. I guess I'm one of the ones that doesn't use twitter and one of the 9 that still watches WSAZ local news at 6, lol. 66k, should be a sellout then.
Haha
I’m sure a lot still do. Just doesn’t seem like many and I know I haven’t watched a commercial outside of super bowl Sunday for many years.
66,000 isn’t a lot. That’s for sure. But I don’t know how else they could throw it out there to cover a much broader area than that.
and we don’t know they they haven’t sent it out to the local media either.
Has electronic billboard technology reached West Virginia yet? I see deals posted by WMU and CMU all the time that are posted in strategic areas along the interstate highway, as well as outside the football stadium.
The AD can't even do his job of a search for a baseball coach he brings in some guy fron Ohio University to do/help with the search seems like a great AD job at Marshall. Just have someone eles do your work lol. And Marshall's marketing department is bs as well never any news or info on sporting events or updates on upcoming events. Outsiders are truly on the outside trying to find any info on football, basketball hell any sport at Marshall. It's sad tbh.
Can we throw in that the Herdzone website is a train wreck... There are links that don't work, some of the graphics don't load (I have a brand new MacBook Pro/fiber internet) and for at least a week last month you couldn't renew or give money to the Big Green because that part of the e-venue site was down (eventually that got fixed and I was able to renew).
I posted it to my Twitter, Instagram and Facebook accounts in less than a minute. Think about it as a non-monetary contribution to the athletic program.
The big question is, is it worth losing 13 dollars to be bored for 3.5 hours? The last few games I've literally thought about what house chores I could take care of during game time.
I would say for most fans it would probably take 40 dollars (like paying the fan) to get them to the stadium to make it worth it. I don't think I'd go for 30 bucks.
We are back to / still in the Dark Snyderday era.
I would say for most fans it would probably take 40 dollars (like paying the fan) to get them to the stadium to make it worth it. I don't think I'd go for 30 bucks.
We are back to / still in the Dark Snyderday era.
I'm a outsider because I live out of state and can't get info from this site or even MSN Ncaa Basketball for Marshall ( bye the wat still showing Marshall in c-usa) so that's why I say I'm a outsider not because I choose to be but because I'm forced to be.
I live outside Htgn too. MSN?? This site?? Who forces you to not look for other information in other locations? Sounds like you don’t even try.
This is a far greater impact than buying a worthless high priced ad on WSAZ. No reason to even mention the local newspapers.
This is viral low cost marketing at its best.
If I have to look at other site then what the hell good is this site? I forgot I'm looking for Marshall University information on a Marshall chat site run bye members of the media and free lace helpers. But looking eles where is what is expected at Marshall University. Do as little as possible and expect the best of everything. This is why Marshall is always 30 years behind the times and so is the people that live in West Virginia for that matter.
I've worked in marketing/advertising for 22 years... This statement is not at all correct.
In short, there's a reason companies pay $7 million for 30 seconds during the Super Bowl, and there is a reason Viagra advertises during PGA events and Nascar races, but not during Saturday morning cartoons... Marketing is about reaching the greatest possible audience, who are also interested in/need your product.
Good marketing has to be multi-faceted to be effective...
Social media, especially Facebook/Twitter/Instagram -- Younger audience, "event" focused (even if they don't give a shit about football), want/need "deals" due to typically lower cash flow/disposable income. Homecoming will help attract more people in this demographic group than any other.
Print media, specifically within 2 hours of MU -- Older audience, "support" focused (alumni, parents of students, etc), higher disposable income and thus less interested in ticket specials, want more perks and promotions because they want bang for their buck.
TV, again within 2 hours of MU -- Mass audience, demographically diverse, low response rate but also easiest to reach. Entertainment focused, looking for pre-game concerts, fireworks, etc.
Radio, local to Huntington/Charleston -- Passive audience, most likely to react to advertising within 24 hours of kickoff, convenience oriented (like things quick and easy, don't want to have to wait in lines or be hassled)
You know what all of these groups have in common? -- They want the product to be good if they are going to spend money on it. We can argue until we turn blue if MU football is a good product right now or not, but the team's success is the most baseline indicator of whether or not MU's marketing plan is going to be successful... Coca Cola can do very little marketing and be fine, they have a tried and true quality product. If I put cat pee in a can, I can spend a billion on marketing and it won't matter.
Exactly. And, I seriously doubt WSAZ or WOWK would charge a single dime for 10 second mention about the tix deal - while they are talking about the game anyway. All MU can do is throw it out there, ask and see what happens. All they can do is say no - which I doubt they would. I think we assume more MU fans. especially those 40 plus, have more presence on social media than they actually do. Other than Facebook occasionally, I don't do any other social media. And glad I don't.
Most of these are an old high-cost marketing paradigms and it is shifting below your feet. My 72 year old parent even gets a larger % of promotion-ad spend from her Facebook. Yes. She watches WSAZ, but the cost to promote a 1 week ticket sale to that demographic who actually watches advertisements is an absolute waste of money. You said it yourself..."a lower response rate".
Print media? What "print media" are you going to use in that market for a 1 week promotion??? The newspapers?? Ok, my guess is that you can find an "ad" in the HD for the 70yr old + crowd this week that will still yield...NOTHING. We aren't talking about a new season ticket campaign....but a single game promotion. The cost is outrageous when considering what is actually being promoted here.
Radio may be the best bang for buck in traditional media, but promotions I've seen used still are somewhat costly when you're talking about a 1 week promo.
The best dollar for dollar spend on a single game promotion is the viral marketing of social. The numbers moving to these platforms and the continuing deterioration of typical media businesses don’t lie.
Last edited:
