Not at all.
He said 9.9 million watched, but also they will be shoving it down our throats. Well, here's something, the Masters, that most of us here would say is a big fvcking deal and only 10 million watch. And CBS certainly shoves it down our throats lol, motherfvckers run adds for it for months leading up to it. A TRADITION UNLIKE ANY OTHER. Which I happen to agree with, BTW.
So yes, ESPN should shove some women's basketball down our throats. It's enough of an audience in this fragmented sports media world of today to make some money. Doesn't mean he has to watch.