I've always said Marshall biggest asset is the outsized interest the community shows to Marshall athletics, given its actual status.
Marshall’s status of the ability to produce sports at this level is no secret. It comes down to three things:
- The rest of CUSA lives in the GIANT shadow of the SEC and/or the ACC and/or the SEC2B. HUGE programs which suck 99% of the attention away, leaving the local G5 happy to get an occasional mention in local media; and with no real chance at developing a fan base much beyond students and alumni (many of whom self-selected themselves to that school over the P5 school in their state because sports was not their thing). Meanwhile, all we have is WVU, a mid-major until 9 years ago, when it was pulled into a failed experiment as a field filler, and which seems to be returning to mid-major status within the next 4 years; and which has never accomplished a thing in either major sport.
- The backwater nature of the town. There are 1000 things going on in places like Virginia Beach, DFW, Houston, Miami, WPB, even Birmingham or El Paso. Even MTSU and WKU are not that far from Nashville. Meanwhile, Charleston might get a concert, usually country, every other month, Huntington less than that.
- The pros. Huntington is 145 miles from the NFL and MLB, further still from the NBA and NHL. And the region, at least in football, seems split 3 ways in its NFL fandom. Meanwhile most of CUSA is either in a pro city, or at least in a place where which team you follow is pretty clear.
Change any of those 3 things and we are barely a I-AA level school.