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Sutherland retiring - Big Green top guy

W-S HerdFan

Platinum Buffalo
Aug 14, 2002
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……another important hire, because finances are always going to be a challenge for us. I guess the NIL is a separate deal, but I really hope BS goes outside and hires a super sharp, experienced go getter.
Thoughts?
 
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Last time Marshall hired outside, we got Huff...

Here comes the big problem...you have MU people who will never go away, who may or may not have good ideas or any real ability to do their job correctly.
Then you have people who have no ties to MU who have great ideas and are creative, but will either bolt or quit for the next opening elsewhere.

Hire one, you'll have a lifer on your hands...but you'll probably get bad creative ideas.
Hire two, you'll have a very brief but possibly good and productive work being done.
 
Marshall athletics is consistently put in a bad situation due to the lack of NIL money that they have to offer athletes. The Big Green needs a motivated individual at the helm running it. It needs to hire motivated, energetic, personable individuals to go out and seek both donations from Herd supporters as well as NIL deals from businesses. In my opinion the marketing department as well needs some work. For example I am a Herd fan and there have been many Baseball and Softball games this Spring that I didn't know about until the day before the event. Other schools marketing departments target different groups of people by constantly offering different promotions, give aways, concerts, etc. Marshall does basically zero in this regard.
 
Marshall athletics is consistently put in a bad situation due to the lack of NIL money that they have to offer athletes. The Big Green needs a motivated individual at the helm running it. It needs to hire motivated, energetic, personable individuals to go out and seek both donations from Herd supporters as well as NIL deals from businesses. In my opinion the marketing department as well needs some work. For example I am a Herd fan and there have been many Baseball and Softball games this Spring that I didn't know about until the day before the event. Other schools marketing departments target different groups of people by constantly offering different promotions, give aways, concerts, etc. Marshall does basically zero in this regard.
To that end let’s figure out whose on the team and see how we can court them
For example we had a football player this past season whose family is worth over $200 million! That’s real money. I am not aware of anything done to court them. I believe the player decided to retire but maybe he could have been convinced to stay in another role. Idk they seemed to really like it here
 
Marshall has always aimed for the big donors, as they should and that's natural.
But we have so, so many smaller donors or potential smaller donors out there but Marshall/BG seems put off and annoyed in dealing with them.
I started on the BG's monthly plan in 1989 at $10 a month, That's all I could afford then.
I am still on the monthly plan but have grown that monthly donation substantially.
I am still just a middle of the pack donor and not a super fan. Point is, there are many more potential donors out there like me if the school would take the time to find, embrace and cultivate that segment. Jmo
 
Marshall has always aimed for the big donors, as they should and that's natural.
But we have so, so many smaller donors or potential smaller donors out there but Marshall/BG seems put off and annoyed in dealing with them.
I started on the BG's monthly plan in 1989 at $10 a month, That's all I could afford then.
I am still on the monthly plan but have grown that monthly donation substantially.
I am still just a middle of the pack donor and not a super fan. Point is, there are many more potential donors out there like me if the school would take the time to find, embrace and cultivate that segment. Jmo

Problem is, the fans find reasons to NOT participate or donate.
They complain about supposed high prices for tickets as it is, you really think they'll donate to the BG on their own?
They should simply give every student attending MU, the option to be a BG member at the lowest tier they have, but they get all the perks as well so it works out.
The numbers would be significantly higher and some may actually care to give more.
 
To that end let’s figure out whose on the team and see how we can court them
For example we had a football player this past season whose family is worth over $200 million! That’s real money. I am not aware of anything done to court them. I believe the player decided to retire but maybe he could have been convinced to stay in another role. Idk they seemed to really like it here
Who was that?
 
Problem is, the fans find reasons to NOT participate or donate.
They complain about supposed high prices for tickets as it is, you really think they'll donate to the BG on their own?
They should simply give every student attending MU, the option to be a BG member at the lowest tier they have, but they get all the perks as well so it works out.
The numbers would be significantly higher and some may actually care to give more.
The students don't attend the games for any sport with much regularity. When they do, they leave at halftime. Doubt they would even care about BG members. Good thought though
 
The students don't attend the games for any sport with much regularity. When they do, they leave at halftime. Doubt they would even care about BG members. Good thought though
Same can be said for the fans who don't attend regularly who you seem to want to try to reel in, as BG members.

As I stated, there's more to being a BG member the games. You get discounts at local businesses (which they really need to amp up advertising).
I would include a paper for every new student in their dorm, who signed up for the BG on their acceptance/attendance process, listing the local businesses and perks of how much they'd save, showing their BG donation actually saved them more in a year.
 
Same can be said for the fans who don't attend regularly who you seem to want to try to reel in, as BG members.

As I stated, there's more to being a BG member the games. You get discounts at local businesses (which they really need to amp up advertising).
I would include a paper for every new student in their dorm, who signed up for the BG on their acceptance/attendance process, listing the local businesses and perks of how much they'd save, showing their BG donation actually saved them more in a year


Herd Perks is great. Discounts all around
 
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MU needs an AD who emphasizes building support for MU athletics Outside the greater Huntington area, I. e., a wider area in WVA and, perhaps the Tri State. Meaning Fans AND Big Green membership. Herd presence/exposure in areas of WV has fallen off under current leadership, such as it is. This includes things such as the Coaches Caravans, etc., which have all but disappeared. School has to FIGHT for support outside of 1 or 2 counties. As of now, however, it looks like, at least athletically, our Athletic leadership appears to have decided to find an abandoned house, of which there are more than enough in H-Town, and curl up in a corner with a whimper and tail beneath like an old, whipped DOG, making little to no effort to compete for fan support with Morganhole Tech in 50 plus counties in WV!!
 
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