Yes, that is exactly what I am saying.
Marshall athletics do not make money. We require about $14 million a year in institutional subsidy to execute our athletic programs, otherwise there'd be nothing to advertise in.
Again, this is exactly my point: 20,000 people are sitting in the stadium looking at their shoes for two minutes every six minutes for the sake of the 2,000 or so people watching a Facebook live stream.
I think you are grossly over-estimating the amount of money generated by advertising in Marshall and C-USA events.
Again, you're hitting my thesis pretty hard on the nose. Mid majors like Marshall can't do what Alabama, Texas and Ohio State are doing, because the audience interest (and thus the revenue to justify the endeavor) isn't there. I'm not suggesting removing advertising from the venue completely, just saying that for in-game advertising, mid-major conferences broadcasting their own content should switch to chyrons and live reads so the game can flow and the live audience can have a better experience.
What you're saying is the financial assistance given to MU through its advertising, isn't worth it...and instead of closing the financial gap, MU should just do away with it to improve gameday atmosphere?
Not having listed anything that would fill in for the advertising time to reduce the costs of going to said games...from a fanbase who lose their minds if MU raises their ticket prices $5.00 and complains the ticket prices are too high as it is.
Chryons? MU does that already.
You said I underestimate the amount of money generated at CUSA venues...you seem to underestimate how much it would cost MU if they didn't do this.
Advertising revenue helps offset the costs of empty seats. If MU is hosting a big game then not only do you have the revenue from a full stadium, but you also have revenue from advertising during the game.
I have never heard any opposing fan complain about the excessive advertising during a game. I wonder if it is because they're used to it where they are.
Also, you said 20,000 people staring at their shoes vs people on the internet.
Thats exactly why advertisers pay for gameday airtime. They don't care about the numbers, they just care (and know) a lot of people will be in one area for a long period of time. Thats how advertising works...thats why media markets matter when you have garbage programs (aka Rutgers being in the Big 10). They don't know how many people will buy a product with advertising but they do know an increase in chances for their product being seen in a big market is likely.
Same with MU during a game.
Before you misunderstand, I am not saying MU has the market size of New Jersey. I am saying that on a Saturday afternoon, there is a very good chance that people will be at an MU game, which is where businesses focus their marketing.
Given the previous threads and posts about MU's fanbase being very dedicated, its a smart move for businesses to do.
Where did I compare MU to Alabama and Texas, etc? I merely said they're adopting a model for revenue generation that a successful program uses.
Thing is the big programs likely don't need to do it as much, but they do it just as much as we do. Why? BECAUSE IT MAKES MONEY!
MU is in a position where every dollar counts.
But honest question...what do you propose MU do during the breaks in games...that will not make fans having to pay more money and generate revenue for the program?