Or as one public figure said, I'm happy if you put me in the headlines, just make sure you spell my name correctly. The outcome of all of the publicity can be wonderful, but Marshall needs to work hard to convert it into positive stories going forward. When the JMU coach left there, they received and felt a lot of negativity, mainly directed at him. Once they started him at IU, he became a hero to the media. Writers and broadcasters are looking for storylines. Marshall needs to continue or start to feed them.