My belief is that building attendance requires a tiered, multi-part approach. You start with your most loyal fans, ask them to support the program via giving, then sell them season tickets in the best seats for the highest prices of the year. Is that fair? Well, the concept is that if you care so deeply then you are willing to invest more, because the return to you will be more. From then on, it requires very careful planning with packages, discounts, promotions, etc.
Not having attended a game in Huntington since I left, I cannot be an expert on what they are doing or not doing. But I would expect that if I came in to do an audit of their attendance/revenue building programs, I'd be looking at game day experience as one key factor. All of you on here are pretty diehard fans, and probably have been and are willing to put up with a lot just to be at the games. Attendance programs do need to focus on the "inclined" group, those people that are willing to come to a game if they think it will be enjoyable, entertaining, hassle-free, family and/or friend events that leave them feeling that their money was worth the time investment. Those people that have very little interest in Marshall, no time, no money, are just not going to come no matter how hard you push something to them. Keep in mind that a significant group of people will do something if they can save money, not get extras. Some schools go way too far with too many timeout promos, but the biggest trend now is making every part of the experience more enjoyable, from parking to restrooms, to food choices, to in-stadium digital options, and so on.
I do believe the department is trying a lot of things, so they should be applauded for that.
Lastly, for a lot of years, the success on the field built very high expectations for fans. Not just win, but win big, win exciting games after years of suffering, then play in and win championship games. That has been and is tough to maintain in D1. So now the attendance will need to be built on more than just a win or many wins. It needs to be built on the total package.