Its like MU marketing is a restaurant with a menu 10 pages long and all the options are mediocre... We do 100 different fan engagement, student engagement, alumni engagement, things to varying degrees of success but they all run together and none are phenomenal, most are just okay.I've noticed Marshall does come up with great ideas, but the marketing of that idea is terrible. How many times do you see something advertised one time, or a new fan event started then the next year there is nothing. How many know you can currently get a a pretty sharp looking Herd yard sign for free, I didn't until I saw a post on the other board.
We need a menu with 10 grade A, top of the line, meals that people will enjoy and keep coming back for...
You want to do a pregame concert? - Cool, do it for the first home game of the year (when the weather is still theoretically good) and bring in a band that people have heard of. There are plenty of 1 or 2 hit-wonders looking for gigs... If you want crappy local bands the rest of the season on the cheap, so be it.
You want to do a "blackout" - Cool, pick the "biggest" home game of the season, announce it two months in advance and keep announcing it so people know about it/remember. Get a sponsor to throw their logo on some black t-shirts to hand out at the gate (Todd Judy Ford did this a few years back during a "green out" that no one knew about until we arrived at the stadium).
You want homecoming to bring people in? - Cool, discount tickets for alums (make people feel like they are getting a "deal") and work with the city to make a weekend of it. When I was at MU there was usually a "big name" concert on either Thursday or Friday that week at the civic arena, then the parade and football game on Saturday. It seemed like a much bigger deal 15-20 years ago than it has been the last 4-5 years. I realize COVID was a big part of that.
We don't need to reinvent the wheel. Simply pick a few things and do them top-notch.