Especially if the coach is an alum and a likable guy with lots of empty slogans.
And really cool Tshirts under a sports coat. By god if we have an off the cusp image, it gives recognition! Which is really what most fans seem to want in this state.
I have said it before and I will say it again unapologetically.. there are two groups of fans in this state who are so annoying and they are about 25% of each program.
1. WVU fans who care more about where the team is ranked, how many times the announcer talks about how cool they are on how many mentions they get on TV vs the team they are playing. WVU could win the game and their fans would bitch about the fact the announcer mentioned Texas 26 times while mentioning WVU 25 times. They care more about publicity than they do wins and losses. And no matter what game or who they're playing or when/where/why- some coal country or current armed forces guy on facebook is going to bitch about media or announcer bias.
2. Marshall fans who think having a movie made somehow puts Huntington on the map of relevance. They hold on to the tragedy and exploit it to stay relevant to the national spotlight. Every chance they get to mention the fountain, the movie or some 5, 10 25, 50, 37 138 or whatever year anniversary of anything related to the tragedy, it becomes overblown and exploited, and frankly makes me sad to watch play out. I mean how many times did we change the helmets on the week of the anniversary BEFORE the movie? Yet now its something every year to make sure we need to nationally mention it. I actually think it becomes somewhat disrespectful when it gets overblown. I am sure others don't share that opinion and thats fine, but it's how I feel and I am not apologizing for feeling that way.
Point being- Dan is a personality. I actually like the guy and I am not sure that we are going to do better than him as far as wins/losses and the direction of the program. But being that he is a personality with some gimmicks, that actually plays into some fans. It makes him slightly more 'relevant' than a guy wearing a suit. It gets him an extra mention or two in a tournament game. It makes those fans happy that like to hear the name Marshall more than they like for Marshall to win games.