Reality. To be Division I-A, the NCAA requires schools to have a number of "Olympic" sports, which is to say non-revenue sports. If it didn't we wouldn't. Neither would 95% of Division I schools. Title IX, the current woke culture, and the NCAA extend that requirement to women. But, while actual team sports like baseball/softball and soccer have some potential here, and things like hockey, volleyball, and lacrosse do as well elsewhere, after that no body cares. No one goes to the matches/meets/games/whatever. If MU won the national championship in track, or cross country, or golf, or tennis, or rowing, or water polo or such like, it would get 30 seconds on WSAZ, three paragraphs in the H-D, a short visit from Big Jim and Baby Dog, and a no more than a 10 post thread here. No one would go the next year, no one would donate an extra cent to the BG. No one cares.
Since we have to do it, the purpose is to be good enough to not look foolish and beyond that, help out the future phys ed teachers of WV with student debt. Go to the state tournament and grab some kid and give him a boost on a better life with as much scholarship money as possible, and move on.
I'm not going to a track meet.
And neither are you.