I don't mean to antagonize people who want to contribute - I used to be that way myself, but I kind of fell off. It felt like Marshall was trying to see how much money the people who cared were willing to spend, while steeply discounting the sea of unsold seats around us.
I've always felt like that a better business model would be to reverse that: tarp or destroy the endzone seating. We have six sections (chairbacks, East Prime I) that look like season tickets are sold out. Outside of these sections, not so much. If you reduced seating, then cut the season tickets in those sections to at least their face value, you could probably pick up a significant portion of that 10,000-12,000 members of our dedicated fanbase who come to every game, but don't buy season tickets.
Make it to where people like me can't game the system, or where we won't want to, and I have to believe that will drive revenue more than these discounts that ultimately just devalue our ticketing. Not to mention that 28,000 people in a 30,000 seat stadium looks and feels like a much bigger deal than what we have now.