Bullcrap... I know a LOT of people who support both teams. Maybe they have kids at each school.. maybe they attended both schools (I did!).. maybe they grew up a fan of one and ended up at the other school.
And get real- Marshall and WVU are not UK and Louisville or UVA and VT. Those schools actually play each other, are on the same stages, levels.. etc.
Marshall and WVU is more like Mississippi and Southern Miss... and to that effect- you CAN root for both.
Not to mention...how much did the schools involve their legislature to allow for these rivalries to happen? UVA and VT did it. I'm pretty sure Kentucky was involved in making theirs happen. It actually has been a major part of plenty of in-state rivalries for them to happen.
WV is about the only state that actually made its state legislature against the games continuing. Yes, Manchin mandated it back in the day...but then everyone on the wvu (less on MU side because MU didn't have a presence) side complained about it and invented reasons against it.
Economic reasons? Really? First of all, WV shouldn't be lecturing anyone about economics.
Secondly, plenty of smaller in-state schools play their larger in state school rivals on annual rotating site basis'.
If economics were truly a factor, plenty of series' would end.
Is there a series that legitimately ended solely on the purpose that it wasn't economically beneficial?
Its also been the only state actively preventing MU from moving itself up in any way.
That last statement isn't just isolated in sports BTW.
Reality needs to set in that wvu doesn't actually believe it can maintain itself if it played MU every year. If they did, there'd be no reason against it happening.
It also needs to accept that it has absolutely bo respect for MU whereas any other schools have enough respect to recognize their rivals and in-state schools, regardless of level of competition and play them on an annual basis.
Only in WV will you see a school literally put effort into pretending the smaller in-state school does not exist.
Its also not like wvu has a long time ownership over MU. The series itself has existed since forever but...selectively playing at bad times for MU and good times for wvu isn't really something you want to brag about unless it fits the mold that wvu needs to mention said rivalry to shut up MU fans.
The world isn't going to end if MU beat wvu in football...and if wvu had continued the series from 1997 into today, it would have been proven.