I'd like to know, Sean Hammond, what you think of MU's exposure in the Charleston area, particularly the radio coverage of Herd games in the area? Use to be, several years ago, Herd had a pretty strong radio outlet, FM, on the old WKAZ. Was in Charleston not long ago heading south. I tuned in what is suppose to be the FM radio outlet for Herd broadcasts, and I swear, the signal started fading badly by the time I got to the MacCorkle exit on the Turnpike. I'm sure the Herd AM outlet there is just a weak, signal wise, if not more so.
Want to attract casual sports fans? First, you've got to introduce them, and familiarize them, with your product. But since Hamrick just turned over the Herd radio network to IMG, essentially, the network has shrunk in terms of how many fans it reaches. In market after market, weak AM outlets have replaced FM outlets. For night games, that's virtually a "death knell" for any kind of meaningful exposure, as those AM signals often weaken and the coverage area shrinks.
In contrast, across greater Charleston on WVU game days/nights, I'll bet that there are 4 or 5 stations, or more, across the dial, that will be carrying WVU games. That's one big reason, I believe, a lot of "casual" fans make a 3 hour trip north, but not an hour, or less, trip west. Can't tell Hammy, however; he's perfectly content with the status quo, it seems.