Like I said I agree many of your things are important, and you are right that for the most part tradition comes about organically. I would argue you have to have people in seats in order to build that tradition, and throughout much of sports history "gimmicks" became tradition.
1. Stadium improvements- Concourse, it has to be bigger. This needs to be job one facility wise. I arrived to the game late on Saturday, decided to get my drink before I went to my seat. From the concourse I was convinced we'd have close to 30,000 people in the stadium. It feels full at 24,000. People are not going to keep coming back to fight that type of crowd. Also, bathrooms need to be bettered and modernized a little bit. The field honestly needs a fresh coat of paint, I'm hoping we are just due for new turf in a year or so cause it doesn't look great. Overall maintenance in the Joan could be better, which means more people are at games.
2. In game atmosphere - I understand that advertising is good money. But we've overdone it. I don't need to hear about Dutch Miller or One of the hospitals, or my favorite a commercial for Marshall.... during the game 15 times. At times we play those ads at the biggest moments, killed any buzz we had. People hate commercials, now we are paying money to have them played at every moment. Saturday almost 15 minutes of the 20 minute halftime was taken up by commercials. The other 5 minutes was the band.
3. That leads me to the next improvement, its time for the band to get better or dissolve. I understand there are limitations because of Covid but it seems extremely small. We should invest more resources or whatever we can to have a bigger band, thats a great way to create atmosphere, if done right.
4. Coordination of band/music. This has been an issue for years. We start playing music over the speaks and the band starts to play. It makes for an uncomfortable listen. Now you throw in the DJ. There's no sense of "hey this is a big moment, we don't need to play an ad or music here. Let's let the crowd's 'We are Marshall' chant grow or lets play a song that will get them to sing/chant (zombie nation, seven nation army, sweet caroline, etc.) Instead, we get an advertisement... followed by the intro of a song and then the game is back. Again, it's just disjointed.
5. I love that in the 4th quarter the band was playing (forgive me if i'm wrong) Mountain Music - by Alabama. The problem is there were ads/music playing over them and you couldn't really hear them that well, and I was sitting near them. That song would be awesome if it played at the beginning of every 4th quarter, and fans sang along either the band or preferably the speakers. With a few words changed to fit Marshall.
6. Lights, I think over time we will get these. But the stadium lights that are a little brighter than ours and also allow you do turn sections off and on and create a "light" show are really cool and add a great touch to the game.
7. Not every chant has to be We Are Marshall, but when we do We are Marshall the PA doesn't need to chime in. Also, with that being said I would love for the Thunder Clap to come back. The problem all those years with it, was the band drumline would play a rhythm behind it, and it was hard unless you were right in front of the cheerleaders or Marco to keep rhythm. There are ways to fix that and also have a count of what number you are on on the scoreboard so that you don't have the inevitable claps where half the stadium stopped and the other half lost count and kept going. If you've seen the Vikings "skol" clap its pretty cool. That's essentially the Thunder Clap.
8. No re-entry.
I realize that these are all "small" things and I also realize that not all of these can or will be done. There are going to be ads at games, and special presentations. But, we could do a lot better in our game presentation and the overall atmosphere. Like you have said it will take time to develop culture. But we have to have people in the seats to do that, and people aren't going to come to the game without some of these "gimmicks" (which I actually think there's a lot more "gimmicks" we can do I just didn't feel like writing all of them down).