I'm not trying to argue with you, but do you understand tier 3 media income? The networks get first choice for sports broadcasts. For WVU, virtually every football game is nationally broadcast on a national network. Sometimes their one and dones against mid major or division 2 programs don't make the cut for national broadcast, and they fall into the tier 3 category, but the vast majority of football games are on national networks via league agreements.
In basketball, like any program, WVU has their warm up games against mid major programs. Most of those are not nationally televised on the networks so they do fall into Tier 3 broadcast, but the vast majority of the games are on national television. Every single game against any Power 5 program this year was nationally televised on a major network. That's all 18 conference games, and games against Pitt, Virginia Tech, and any other P5 program.
Only the games not picked up by the networks are available for Tier 3 broadcast. In the case of women's soccer and baseball, less than a handful of the games were on the national networks, so they were mostly available for the Tier 3 broadcasts which just happens to be handled by the same company that handles Tier 3 for Marshall ... IMG Sports. IMG pays WVU Athletics around $9 million per year for their Tier 3 broadcast rights. Each of the programs with which they have negotiated contracts is paid on the basis of their viewership and market potential.
While that $9 million for mostly minor sports broadcasts might seem like a lot of money, compared with other programs in the Big 12 that is only average. Texas has their own network and does not sell their Tier 3 rights, and they make more than $20 million per year for those broadcasts.
Most P5 networks sell their Tier 3 rights to their league, but the XII is unique in that regard. Each program maintains ownership of it's own Tier 3 rights and they each negotiate their own deals to sell them. That is really the only thing that isn't "communal" in the Big XII, but it enables XII programs to make what they can from those rights.
That has paid off handsomely for WVU, and because of that policy, WVU makes more money from athletics than all but Florida State in the ACC. Other programs ... Oklahoma, Texas Tech, etc. make even more money. It is all about the money.
At WVU, it is baseball and women's soccer that supports Tier 3 demand although women's basketball is moving into that category quickly. In terms of attendance, they generally are in the two thousands but they have had crowds much larger than that. When their well respected program plays any other P5 program though, their is significant Tier 3 interest in the game.
https://www.smokingmusket.com/2013/1/24/3911844/wvu-tier-3-rights-img-west-virginia