LOL! Asking for someone to coordinate our game day environment is unattainable? WOW! Must be something in the Schewey water because it seems every other school can do it. It doesn't cost one damn red cent to organize and come up with a plan. Not doing so is pure laziness and bush league. Come on man, lets not go over the ledge on this.
I encourage you to apply for the fan committee. Or hope you did. They need your wisdom.
The coordination problem comes from the need for advertising dollars because the revenue stream for MU athletics isn't very stable, due to an unstable economy (among other things I'll explain in a sec).
Because of this, a band who relies on, in game live cues, has to grapple with a legitimate signed advertising contract, regarding a quota of time and amount of advertising spent that has to be done each game.
This cannot be predicted because...live event.
Then, throw in a DJ who messes everything up.
This leaves very small amounts of time where the band CAN play, music CAN be played, and NOTHING is advertised.
Improving coordination, in my opinion, is going to require a reduction in advertising in general because it takes up so much space as it is, but to offset that, MU's going to have to increase ticket costs or do something to make up for it.
Throw in an already fickle fanbase, you have a very tight rope to walk for any of this to work.
I would imagine (and feel free to guess unless someone has legit evidence to claim) the amount of actual, in game live action of play would be maybe 12% (NFL is 8.3% so I am being VERY generous here).
The rest? Most likely advertising.
I will say, one thing that nobody has taken into account is that, over the past several years, Marshall HAS HAD TO ADVERTISE ENDLESSLY because of the literal peanuts payout our terrible TV contract gave us. It's also a bit of a miracle we remained consistent when we did, while others tanked.
It is a bright spot that MU is in the SBC who can re-negotiate their TV deal and increase the TV revenue, in which case MU may actually afford to give the rest some space...thus coordinate better and not needing to increase costs of other things.
Until then? Tough.
The only laziness is your inability to consider factors at work that are often overlooked.